Caroline has worked in retail for 30 years and specifically the beauty industry for nearly 20 years.

She is trained in well over 100 brands and a globally qualified advanced facialist. Working as a Brand and Retail Specialist Consultant since 2006, she has launched some of the biggest industry names to market including sourcing Liz Earle’s Flagship Store in Sloane Square, and building brand awareness for Sunday Riley, Zelens and Pixi along the way.

Her blog is a skincare addict’s bible and her tell-it-like-it-is delivery makes you feel like you’re speaking to your best friend. CarolineHirons.com has over a quarter of a million unique users a month and received over 4 million page views in December 2015, her largest month to date.

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