Founded in 2007 by Natalia Barbieri and Jennifer Portman, luxury shoe brand Bionda Castana perfectly blends London-cool with Italian craftsmanship and expertise.
Barbieri and Portman, who met at business school and are both half-Italian, were instantly inseparable and became known as ‘the blonde brunette’.
Leaving high-flying banking and marketing jobs in the City to launch the company, years later their handle seemed like the perfect name for the business. They identified a niche in the luxury shoe market, for timeless and understated designs that suit the modern woman and all aspects of their daily lives.
Within this niche, the brand rapidly gained momentum and are now stocked internationally in the world’s most illustrious department stores and online destinations such as Harrods, Selfridges, Harvey Nichols, Level Shoe District and Shopbop.com.
A loyal following of London ‘girls-about-town’ and magazine editors grew and celebrities quickly followed suit. Bionda Castana has become the go-to shoe brand worn to events including the Grammys and Golden Globes by Keira Knightley, Alexa Chung, Nicole Richie, Olivia Palermo, Eva Mendes, Kate Bosworth, Jessica Alba, Miranda Kerr, Jessica Biel, Christina Hendricks, Zoe Saldana and Taylor Swift amongst others.
On the catwalk, Bionda Castana have collaborated with renowned designers including Matthew Williamson, David Koma, Osman and Emilio de la Morena.