Lucy Knights has spent her career specialising in Luxury Fashion Retail. Prior to founding BORN AT DAWN, she was a General Manager with Harrods and spent the last eight years driving their womenswear sales and strategy.

Launching early 2017, BORN AT DAWN will be a multi-brand e-commerce website with focus, offering rising fashion and accessible luxury. It will stock beautiful but effortless pieces that will become wardrobe staples to be worn again and again.

Personal Shopping will also be available to customers in selected areas through BORN AT DAWN “Night In”. A chance for customers to book an evening to personally view the collection and host a trunk show in the luxury of their own home. This will allow them to touch and feel the product, receive expert styling advice and invite friends over to join them if they wish.

The whole session was truly inspirational and was a celebration of women and ultimate girl power. I can’t wait to see what is coming next.
– Lucy Knights

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