Abigail Freeman is Director of Projects and Partnerships at We are Pop Up the world’s leading marketplace for short-term retail, which has helped over 1,500 creative ideas to get onto the high street.

Abigail has a strong entrepreneurship and innovation background. She previously founded a boutique consultancy developing EU-wide innovation and entrepreneurship policy for cities. She’s worked with clients such as University of the Arts London, Capital Enterprise, UCL, Central Working and the UK’s innovation agency Nesta where she brought in over €20m of EU funding to boost innovation and creative industry growth in the UK.

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