Owner and creator of Merumaya, Maleka Dattu was part of the team that grew Clinique to the number one position in the UK.

After that she established the market positioning and growth of Origins. At Lancôme, she provided a retail and consumer focus to revitalise engagement and the top and bottom line performance; she was credited by many for their most successful skincare launch

(Genefique), in the UK’s recorded history. After a successful career rising up the Estée Lauder corporate ladder all the way to Senior Vice President and General Manager for North America, with three decades of experience in the beauty industry who better to start up her own beauty brand.


Clinique Lancôme origins Estée Lauder senior Vice President growth successful startup

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